Story behind

"Childhood is such a precious time, and those little hands won't be little forever. Let's make the cutest mommy&me outfits that will be lifetime smile makers!"

That was the idea when I started the brand in 2021. As a mother myself who was going through depression, my goal is to create gentle, fun and mood-boosting clothes for kids & moms. Whether it's an ordinary day in a park or a mini vacation, I hope that The Picnic Day brings smiles and wonderful memories to you.

At The Picnic Day, we take responsibility and do our best to minimize environmental impacts. Our clothes, labels, tags and packing bags are all plastic-free, and organic materials are used whenever possible (in the process to make it 100%!)
Also we are a proud member of 1% For the Planet and support like-minded organizations such as One Tree Planted, a non-profit focused on global reforestation.
Another thing we value is supporting women's employment. We partner with women-owned/operated manufacturers to support our fellow ladies get a job, build career, and run a business. It is such a privilege for us to work with & connect with hardworking females worldwide!
Our commitments are all in the name: picnic is all about enjoying nature with friends. Hope you like The Picnic too and smile with us :)